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    <title>Attentioneering - What's Next in Media?</title>
    <link>http://rightsmarketing.wordpress.com</link>
    <description>Michael Bayler, co-founder of London-based The Rights Marketing Company, talks on Media 2.0, issues facing rights owners and brands, technology developers and investors in the digital environment.</description>
    <copyright>The Rights Marketing Company. All Rights Reserved.</copyright>
    <managingEditor>michael.bayler@gmail.com (michael.bayler@gmail.com)</managingEditor>
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      <link>http://rightsmarketing.wordpress.com</link>
      <title>Attentioneering - What's Next in Media?</title>
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    <itunes:block>yes</itunes:block>
    <itunes:author>Michael Bayler</itunes:author>
    <itunes:summary>Michael Bayler, co-founder of London-based The Rights Marketing Company, talks on Media 2.0, issues facing rights owners and brands, technology developers and investors in the digital environment.</itunes:summary>
    <itunes:subtitle>Michael Bayler talks on Media 2.0.</itunes:subtitle>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>media,media2,0,the_rights_marketing_company,attention,return_on_attention,attentioneer,attentioneering,marketing,music,entertainment,micromedia,metamedia,metacontent,metacoms,microchunking,web2,0</itunes:keywords>
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      <itunes:name>Michael Bayler</itunes:name>
      <itunes:email>michael.bayler@gmail.com</itunes:email>
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      <title>Nutshell demo</title>
      <description><![CDATA[A recent demo of the weekly Nutshell podcast, past of the Transmission series of 2.0 leadership communications.]]></description>
      <pubDate>Wed, 21 Jun 2006 16:50:31 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author>Michael Bayler</itunes:author>
      <itunes:summary><![CDATA[A recent demo of the weekly Nutshell podcast, past of the Transmission series of 2.0 leadership communications.]]></itunes:summary>
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      <title>Attentioneering #9</title>
      <description><![CDATA[Michael and Umair Haque of Bubble Generation examine the state of play
and strategic implications of Media 2.0 in the first of a series of
podcasts. With apologies for poor sound quality from Mike ...]]></description>
      <pubDate>Sat, 11 Feb 2006 14:55:05 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author>Michael Bayler</itunes:author>
      <itunes:summary><![CDATA[Michael and Umair Haque of Bubble Generation examine the state of play
and strategic implications of Media 2.0 in the first of a series of
podcasts. With apologies for poor sound quality from Mike ...]]></itunes:summary>
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      <title>Attentioneering #8</title>
      <description><![CDATA[Michael looks at the appalling Superbowl 2006 ads, the huge success of the Arctic Monkeys and the honesty of their fans (RIAA take note ...), the state of play with the Media 2.0 Workgroup, and reads the latest 'Bayler on the Future' piece from New Media Age.]]></description>
      <pubDate>Wed, 08 Feb 2006 11:29:33 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author>Michael Bayler</itunes:author>
      <itunes:summary><![CDATA[Michael looks at the appalling Superbowl 2006 ads, the huge success of the Arctic Monkeys and the honesty of their fans (RIAA take note ...), the state of play with the Media 2.0 Workgroup, and reads the latest 'Bayler on the Future' piece from New Media Age.]]></itunes:summary>
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      <title>Leadership in Media #1</title>
      <description><![CDATA[Michael and Tim Clark, music industry figure and head of the Robbie Williams management team, discuss the future of music.]]></description>
      <pubDate>Sun, 05 Feb 2006 20:21:35 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author>Michael Bayler</itunes:author>
      <itunes:summary><![CDATA[Michael and Tim Clark, music industry figure and head of the Robbie Williams management team, discuss the future of music.]]></itunes:summary>
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      <title>Attentioneering #7</title>
      <description><![CDATA[Michael and John Ingham begin a series of "State of the Nation" discussions on the digital music marketplace.]]></description>
      <pubDate>Wed, 01 Feb 2006 09:48:49 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author>Michael Bayler</itunes:author>
      <itunes:summary><![CDATA[Michael and John Ingham begin a series of "State of the Nation" discussions on the digital music marketplace.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
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      <link>http://rigthsmarketing.wordpress.com</link>
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      <title>Attentioneering #6</title>
      <description><![CDATA[Michael reads the draft mandate for the Media 2.0 Workgroup.]]></description>
      <pubDate>Sun, 29 Jan 2006 12:07:22 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author>Michael Bayler</itunes:author>
      <itunes:summary><![CDATA[Michael reads the draft mandate for the Media 2.0 Workgroup.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
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      <title>Attentioneering #5</title>
      <description><![CDATA[Brief report on Starbucks Entertainment president's interview at MidemNet.]]></description>
      <pubDate>Sat, 21 Jan 2006 16:28:45 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author>Michael Bayler</itunes:author>
      <itunes:summary><![CDATA[Brief report on Starbucks Entertainment president's interview at MidemNet.]]></itunes:summary>
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      <title>Attentioneering #4</title>
      <description><![CDATA[Interview at Midem with Richard Bron of Blueprint, the developers of the ORG music system for artists, labels and retailers.]]></description>
      <pubDate>Sat, 21 Jan 2006 16:25:48 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author>Michael Bayler</itunes:author>
      <itunes:summary><![CDATA[Interview at Midem with Richard Bron of Blueprint, the developers of the ORG music system for artists, labels and retailers.]]></itunes:summary>
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      <title>Attentioneering #3</title>
      <description><![CDATA[Michael Bayler introduces a short series of podcasts from MidemNet, beginning with some thoughts on life beyond copyright and the infinite promise (so far unrealised ...) of brand/rights owner partnerships.]]></description>
      <pubDate>Fri, 20 Jan 2006 21:53:54 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author>Michael Bayler</itunes:author>
      <itunes:summary><![CDATA[Michael Bayler introduces a short series of podcasts from MidemNet, beginning with some thoughts on life beyond copyright and the infinite promise (so far unrealised ...) of brand/rights owner partnerships.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
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      <title>Attentioneering #2</title>
      <description><![CDATA[Michael Bayler announces the formation of the Media 2.0 Workgroup.]]></description>
      <pubDate>Fri, 20 Jan 2006 09:28:33 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author>Michael Bayler</itunes:author>
      <itunes:summary><![CDATA[Michael Bayler announces the formation of the Media 2.0 Workgroup.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
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      <title>Attentioneering #1 Video</title>
      <description><![CDATA[Now with pics ...]]></description>
      <pubDate>Sun, 15 Jan 2006 18:39:05 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author>Michael Bayler</itunes:author>
      <itunes:summary><![CDATA[Now with pics ...]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Attentioneering #1</title>
      <description><![CDATA[Michael introduces the series, looks at Return on Attention and explores attention-based media in greater detail.]]></description>
      <pubDate>Sun, 15 Jan 2006 15:43:42 GMT</pubDate>
      <itunes:block>yes</itunes:block>
      <itunes:author>Michael Bayler</itunes:author>
      <itunes:summary><![CDATA[Michael introduces the series, looks at Return on Attention and explores attention-based media in greater detail.]]></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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